This plucky character with the devil-may-care vogue gesture and saucy hand on hip is named Thermo, “The Heat Generator.” No, I don’t know either, but I created it as a logo for internal use at UpStart Communications, a hi-tech public relations agency.
Star performers of the months might be given a Thermo baseball hat or a T-shirt, in recognition of how their performance had “turned up the heat” (there you go) at the agency.
