Identity Design – Dan Koster

Upstream Consulting

As the in-house graphic designer at UpStart Communications from 1995-98, I was tapped to create the logo and stationery for an offshoot company (an upstart, even), Upstream Consulting. Here it is in action on letterhead (I really like the footer), a mailing label and a…

Thermo

Identity Design, Illustration

This plucky character with the devil-may-care vogue gesture and saucy hand on hip is named Thermo, "The Heat Generator." No, I don't know either, but I created it as a logo for internal use at UpStart Communications, a hi-tech public relations agency. Star performers…

xoomPoints

Identity Design

xoom.com (little x) was a provider of free Web hosting in the late 1990s - early 2000s. In the year that I worked there, xoom.com became very popular due to the meme of a man named Mahir, whose xoom page enthusiastically proclaimed "I KISS YOU!!!!";…

Party Hearty

Identity Design, Illustration

My first professional design! For a mom & pop party shop in New Jersey called Party Hearty, around 198*cough*. They wanted a one-color logo that would lend itself to reproduction in different colors as needed.